09/28/09
Hello all! The world is moving faster than ever and I find myself another 6 weeks since my last posting! Hope you are all well and having a great fall! The leaves are turning and it is a perfect time to start planning your online holiday marketing!! Plan early for spring traffic! Good SEO can take 3-6 months to generate results! New search engine on the horizon, Bing, is giving Yahoo a challenge (not effecting Google . . . yet). Make sure your site is ready to take on the changing search environment!!
Keep link building and get in to the social media craze! Those profiles you create should all link back to your site! You may not drive a lot of consumer traffic (yet) but more search spiders will find you if you add links!
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08/03/09
Ok, so it has been a while . . . I am back to my blog, , , the lesson is that if you have a blog you need to set reminders up so that you come back on a regular basis! Your blog should be updated weekly or monthly (or daily if you have the time!). I hope you are all enjoying the summer break! I am traveling across the northeast, but always have time to answer your questions! Email me anytime! Have a great day! Keep building your links and adding content to your site so the search engine spiders have fresh and exciting data to add!
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06/05/09
In the chaotic economic world we live in it is nice to be able to target your advertising dollar down to the zip code you want to impact. Pay Per Click advertising allows you to target searches who are looking for your exact product or service in the geographic area you serve!! Gain new customers for a fraction of the cost of broadcast media or yellow pages. Where your next new clients today? They are on the web looking for you! Over 200 Million searches are being done every day in the USA!! Get your share of the traffic and introduce your products/services to new customers with no wasted circulation!! Show you ads only to people who seek your products/services and pay only for the people that actually click and follow those ads to your website! Get your billboard up on the information highway today and start driving new consumers to your website!
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04/19/09
Finding that profitable key word can take work . . . do your research! Look for a good key word string with significant traffic and hopefully a low level of competition! Remember that a key word with no corresponding traffic can never be profitable! You need consumers to want your product or service . . . you need to target viable search traffic to generate inquiries and close sales!
Use the Google search tools to discover traffic and competition levels! The more you know, the better you will do! For AdWords make sure to use very specific key words, it is all about conversions, not eyeballs! Better to put your ads in front of 10 potential customers than 1,000 people who are not ready to buy!! (and with AdWords you pay for each person, so less leaves more in your pocket!)
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03/29/09
So you want to get ranked for a key word or search term on the major search engines .. .. .. first things first, make sure that the key word you have chosen is profitable! There needs to be sufficient traffic for you to generate enough inquired to reach a profitable sales level to justify the investment in optimization.
Not sure if your keyword will generate enough traffic? Not sure if the competition level for that keyword is too high? You need to do your research! There are great tools (Google has the best free webmaster tools on the web!) and you can research your traffic and competition levels to see if your keyword can produce the revenue levels needed to provide a solid return on your investment!
Email me if you need help! I am happy to put together a program and give you investment levels so you can do the math! If the math is good, go for it!
darcy.knapp@networksolutions.com
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